OMD FINLAND IN BRIEF

With a history of just over 41 years in the Finnish market, OMD has a strong local  footprint. Originally founded as Datum (as a part of Oy Mainos Reklam Taucher Ab) it was acquired by 1996 by Omnicom and rebranded Datum OMD. Today, we are around 60 people in OMD Finland with a turnover of 56 million euros and a revenue of 5.7 million after a great 2016, where we enjoyed an organic growth of almost 20%.

OMD is recognized for its global footprint, strategic integration and creative innovation.

OMD’s strong global performance last year is reflected in the Gunn Report for media 2016, with OMD being named the most-awarded agency network for the 11th year in a row by the Gunn Report for Media. This is not just pure luck, but a result of hard work, determination and creativity in focus 247. With creativity strongly in our dna – OMD was launched with the unification of the media operations of three of Omnicom Group's global advertising agencies: BBDO, DDB, and TBWA. The creative background has made working for OMD such a pleasure compared with many other media agency networks.

OMD FINLAND – From media to marketing

I was hired to "reboot" OMD Finland. This meant making sure that the company is fit for the future by expanding our offering from purely media into a broader marketing-led offering. This change is part of the broader OMD EMEA PIVOT that was launched in December 2015.

Internally we have been building top-notch teams and finding and cultivating the best data, analytics and digital talent around. To find out more what we are doing locally have a look at our blog (Finnish only, sorry).

OMD EMEA – our extended family

OMD EMEA is a marketing performance company committed to delivering sharper insights, smarter ideas and stronger results. We consist of 65 countries and 85 offices with a turnover just under 20 billion USD. 2016 marked the year of data, mobile-only, apps, programmatic advertising and vertical video, to name a few. OMD is therefore proud to have continued to produce the most creative, innovative and effective work in the world for our clients, not only pushing the boundaries of innovation but delivering strong business results for our clients. DIG DEEPER> 

Creativity AND innovation DRIVING MARKETING PERFORMANCE FOR OUR CLIENTS

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